Anthropomorphism, artificial identity, and the fusion of personal
and artificial identities have become commonplace concepts in
human-computer interaction (HCI) and human-robot interaction
(HRI). In this paper, we argue for the fact that the design and life
cycle of ’smart’ technology must account for a further element
of HCI/HRI, namely that, beyond issues of combined identity, a
much more crucial point is the substantial investment of a user’s
personality on a piece of technology. We raise the fact that this
substantial investment occurs in a dynamic context of continuous
alteration of this technology, and thus the important psychological
and ethical implications ought to be given a more prominent place
in he theory and design of HCI/HRI technology.

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